They have been a major driver in U.S. population growth, yet data on this demographic has been exceedingly hard to collect… until now!
Panel Profile
1MM + PANEL SIZE
SPANISH LANGUAGE PREFERENCE
18-60 YEARS OLD
45% MALE
55% FEMALE
$46,000 MEDIAN HOUSEHOLD INCOME
4.3-PERSON HOUSEHOLD SIZE
90% SMARTPHONE PENETRATION
When panelists enroll in our system, they fill out a 30-point profiler to give us a deeper, data-driven understanding of who they are.
Knowing the strengths of our segmentation, we’re able to offer clients turnkey solutions for customizing sample.
Our Panel
Traditional Panel
OPT-IN & CONTENT LANGUAGE
Full spectrum of Hispanic consumers, including 100% Spanish-preferred
Skew to bilingual or English-preferred Hispanics
OPT-IN & CONTENTLANGUAGE
Spanish
English or Spanish
SURVEY LANGUAGE
Spanish or English
English or Spanish
CONTACT METHODOLOGY
SMS text + mobile web
Require email access
PANEL SIZE
1MM + active Spanish-preferred respondents
Typically low presence of Spanish-preferred respondents
GEOGRAPHY
Robust sample size in top Hispanic markets and key emerging markets
National only
PANEL RECRUITMENT
Registration and expectation setting in person
Digital acquisition or paid lead generation
Welcome Research capitalizes on human engagement by meeting our users in trusted locations such as the U.S. consulates of their home countries.
WHAT THIS MEANS…
We have an authentic panel of Spanish-speaking consumers who are committed to providing thoughtful answers.
Genuine and sustainable dialogue in both directions.
Expectations established upfront at the point of registration.
9,000,000+
REACH IN THE IMMIGRANT COMMUNITY EVERY YEAR
1,000,000+
MEMBERS IN OUR PLATFORM EVERY MONTH
1,000+